Marketing & Design
Marketing & Design Projects
User experience design, brand strategy, and marketing technology that engages audiences and drives conversion.
Focus Areas
- User Experience (UX) - User research and interface design
- Brand Strategy - Visual identity and brand guidelines
- Marketing Technology - CRM integration and automation
- Content Strategy - Content planning and optimization
- Conversion Optimization - A/B testing and funnel analysis
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Brand Identity & Marketing Project
Project Overview
When I had to create a complete brand identity for an academic venture concept, I discovered just how much work goes into making professional marketing materials from scratch. This project taught me everything from vector design to AI-enhanced graphics. I ended up with a complete visual identity system that could work across multiple platforms.
The challenge was not just making something that looked good. It had to appeal to a very specific demographic while still showing that this was a modern, tech solution. Balancing those two requirements taught me a lot about thoughtful design decisions.
problem: Creating compelling brand identity for recreational technology concept targeting mature demographic with traditional preferences
Inkscape
Canva
Ideogram AI
Vector Design
QR Code Generation
3D Printing Design
Key Challenges:
- Balancing technical sophistication with accessible design for mature demographic
- Creating scalable vector logo with tech aesthetic elements
- Developing AI-enhanced graphics without losing original design intent
- Ensuring brand consistency across digital and potential physical marketing materials
Results:
- Hand-crafted vector logo design using open-source tools
- AI-enhanced professional logo variant with improved visual appeal
- Complete social media marketing campaign with problem-solution framework
- 3D-printable QR code design for trade shows and physical marketing